While I like a good pub crawl as much as the next person, I’m currently more tuned in to the up-and-coming Record Store Crawls across the globe.
Get it? “Tuned in.” …Sorry.
Just step into my husband and I’s 700-square-foot apartment, and our living room is dedicated to shelves of LPs (all organized by genre, artist, and release date, of course) and a silver Audio-Technica turntable.
These collection events start in New York and Berlin on April 21, aka Record Store Day, with other cities following anytime between May and October. As per “crawl” fashion, the whole experience is community-oriented. You’re shuttled from record shop to record shop surrounded by individuals who are just as nuts about vintage vinyl as you are. Hooray! Plus, there are live performances, gift bags, and—my personal favorite—discounts to look forward to.
With LP sales on the rise thanks to hipsters like me, even new artists are producing vinyl formats of their work. It may be nice to snag the latest release, but I’m honestly more interested in what used gems I can dig up. And I like to think of it as an eco-friendly choice too. Records have been made from polyvinyl chloride (PVC) since the 1950s. If you know anything about plastics, PVC is notorious for ending up in landfills and staying there. By buying that old Rolling Stones 12-inch, Mother Nature is essentially thanking me.
Purchasing second-hand is always the environmentally conscious option—and not just when it comes to music. We could be talking fashion, home furnishings, or cars, and the principle is the same. Just because it didn’t first go into a blue bin doesn’t mean you’re not recycling. Your decision is still a diversion of wastefulness.
I’m not here to promote going on a Record Store Crawl. I’m not advocating for you to like records, for that matter. But everyone does indulge in a guilty pleasure from time to time. Just know that it doesn’t always have to be brand new for you to enjoy it.
By: Zarah Eads
What is the most sustainable way to wash your clothes? This seems like a simple question.
But consider a couple of important factors that bear on the answer. For instance, according to the Ellen MacArthur Foundation, whose mission is to accelerate the transition to a circular sustainable economy, the washing of clothing containing polyester, nylon, and acrylic fibers results in some half a million tons of plastic microfibers going down the laundry drains of the world each year. This is equivalent to 50 billion plastic bottles being released annually into the ocean as a result of washing these textiles.
Just as importantly, disposing of garments quickly (as in the trend towards fast fashion) rather than caring for higher quality garments over a longer period adds significantly to the amount of textiles being discarded. In another report from the Ellen MacArthur Foundation, it is estimated on a worldwide basis that currently one garbage truck of textiles is being landfilled or burned every second!
From a sustainability point of view, we believe that the closed loop nature of dry cleaning eliminates the down-the-drain problems associated with the release of plastic microfibers to our world’s oceans. And it permits the long term care of high quality natural fiber garments thereby minimizing the damaging effects on our world’s landfills and from the CO2 emissions attributed to much of the waste created by garments not cared for over time.
Thus, the answer to what is the most sustainable way to wash your clothes is actually a trick question. For the most sustainable way to care for your clothes, and the environment, is actually to dry clean them!
By: Ron Benjamin
The post What is the most sustainable way to wash your clothes? appeared first on GreenEarth Cleaning.
Sustainable Aftercare Business Briefing
By: Garry Knox
For several years, GreenEarth has been working either directly with retailers or alongside partners, to increase our awareness on the global aftercare stage. The aim being to get them to recommend our unique Sustainable aftercare process, either through care label artwork or via communications to their customers and employees.
GreenEarth® has done this by meeting with textile professionals, presenting to their teams or hosting technical visits to the U.K. GreenEarth® Master Licensor, Johnsons Cleaners. We are pleased to announce that GreenEarth® will be hosting its first ever business briefing on Garment and Textile Aftercare on 12th April, in London, England.
The seminar will be hosted by myself and the keynote speaker will be GreenEarth® President, Tim Maxwell.
Tim will be speaking about the evolution of GreenEarth® and how it contributes to the circular economy. Other areas being discussed in the session will be:
- Garment and Textile testing
- Care labelling
- Communication to Customers and Teams
- How sustainable aftercare can form part of any Sustainability strategy
- The role GreenEarth® plays in all areas of garment and textile care.
We will be joined on the day by representatives from Johnson Cleaners and SGS to talk about the role of GreenEarth® in garment rectification and observations on GreenEarth’s performance when carrying out garment testing for retailers and manufacturers.
Aimed at senior textile and suitability professionals, registration is free, and places can be reserved by booking through the GreenEarth® website.
Keeping your eye on the GreenEarth® social media activity for regular updates and an overview of the event itself.
The GreenEarth Family
By: Joe Blaha
This GreenEarth family of likeminded environmentally progressive drycleaners is recognized to be the largest in the world.
Not only is GreenEarth without question, the largest truly “green “ brand to be offered around the world, it is also the home to an extended family of progressive industry leaders working together to change the future of dry cleaning.
Functioning much as a giant family business, GreenEarth Affiliates have continuously shared their best practices, operating tips, and support for each other, beginning with those early adopters in 1999 and now numbering in the thousands in businesses around the globe.
The operating philosophy of the GreenEarth Cleaning ownership and management team has never wavered from its commitment to continuously build on each other’s success and invest in researching the development of complementary technologies and chemistry that enhance all the positives to be found in the use of the GreenEarth solution.
GreenEarth has always been recognized as the industry leader of best in class marketing support that continues to evolve, keeping pace with all the latest tools and design products, helping Affiliates share the good news with customers, prospects, and their employees.
Families enjoy each others company, and we always plan to make as many face to face connections possible with our Affiliates, prospects, and the industry.
2018 already includes six opportunities for all to meet with our team in the US and Canada.
In 2019 the big events so far are to be found at the New Orleans Clean Show in June and our Kansas City GreenEarth Affiliate Workshop in September.
The complete listing is found below.Join us April 5-7, 2018 in Shreveport, LA for the SDA show Booth 612Join us May 2-5, 2018 for the CRDN Franchise MeetingJoin us June 8-10, 2018 at SEFA in Birmingham, ALJoin us August 18 & 19, 2018 at Fabricare 2018 in Long Beach, CAJoin us September 21-22, 2018 for the GreenEarth Workshop in Toronto, Canada
Join us November 9-11, 2018 for Drycleaning & Laundry Expo , Baltimore, MDJoin us June 20-23, 2019 for Clean 2019 in New Orleans, LAJoin us September 21-22, 2019 for the GreenEarth Workshop in Kansas City,MO
GreenEarth & Fashion Week Go Hand-In-Hand
By: Aaron Newport
It goes without saying New York Fashion Week is one of the biggest weeks of the year in the fashion industry. Fashion designers, models, and admirers alike all gather to check out the hottest new trends and witness the eccentric art that is fashion firsthand. Dry cleaners not excluded—in fact dry cleaners are an essential component that allows this train to keep rollin’. We should own it.
How cool is it to see GreenEarth Affiliates like Madame Paulette and Next Cleaners grabbing the bull by the horns. Of course so many GreenEarth Affiliates are out there doing exciting things and getting involved in their communities, but these are a couple of stories we’ve seen recently with New York Fashion Week.
If you aren’t already, maybe it’d be a good time to consider following suit. Even if you are not in New York, partner with a local designer and host an event during Fashion Week. If nothing else, get involved in the conversation via social media. All eyes are on New York Fashion Week this time of year, let’s be a part of that.
Not to mention all of the other cities which host their own fashion week throughout the year. If you are in or nearby one of those cities, get on board. As I said before, contact some local designers and put together an event in your store. It doesn’t have to be a full blown fashion show, but hosting a fashion/art open with wine and snacks is a great way to get some solid PR for your brand and make sure your community sees you as more than a dry cleaner. You’re a member of the community and a leader in the sustainable fashion movement!
One of New York’s Coolest Labels Just Showed at a Local Dry Cleaners
Raul Solis, the designer behind the buzzy label LRS, held his fifth show on 24th Street and 2nd Avenue in New York City, at Next Cleaners, a dry cleaning chain. After waiting in the aftermath of a rainstorm among a hoard of kicky pant-wearing downtown kids, everyone shuffled inside, and the space turned into a kind of hipster sauna.
Despite the heat, the moisture, and the so-close-you-can-smell-the-nicotine-on-your-neighbor’s-hands tight space, Solis’s vision was excitingly refreshing. There were no models: Dry cleaner attendants (in LRS-branded aprons) carried plastic-wrapped pieces and hung them on a conveyor. The clothes were great, including an oversize biker jacket with a large circle scooped out from the stomach, a pair of jeans made of LRS patches, and a tight T-shirt with a rooster’s head.
Solis also collaborated with photographer Ryker Allen to shoot and print banal objects. “We shot mundane images like tomatoes and mushrooms and portraits,” said Solis. “We wanted it to feel mundane but elevating the mundane.” The concept worked. Never has a tomato looked so good, plastered on the upper back of a trench coat turned cape with versatile vent, dotted with wriggling bolete mushrooms. (A fellow showgoer noted, “It’s like some of that Chef’s Table show shit. It makes me want to cook. The ingredients look beautiful.” True.) Also, a familiar insider face made a cameo on one of the tunics: the enlarged visage of a handsome Johnny Petrozzino, a sometimes-model who also starred in the Helmut Lang Exactitudes campaign.
Sure, Solis’s Laundromat idea could come off of as gimmicky. During Fashion Week, many young designers are vying to be so out-of-the-box that their attempts fall short and become try-hard. But Solis’s focus on making the yawn-worthy great is what made his collection compelling. And fun. Let’s handle LRS with care.
The post GreenEarth Affiliates Getting Involved in NY Fashion Week appeared first on GreenEarth Cleaning.
Dress donation program ensures all students can go to prom
By: Mary Beth Almond | C&G Newspapers | Published February 12, 2018
OAKLAND COUNTY — Rochester Outreach and Charity for Kids, known as ROCKit, is asking local women to give new life to their special dresses for the organization’s annual ROCK the Prom dress giveaway.
For a third consecutive year, ROCKit is collecting donations of recently worn, floor-length prom dresses, as well as shoes and accessories, for its event — which gives high school teens free used prom dresses and accessories.
“I think every high school teen — if they get invited or want to go — should get to go to their prom,” said Kathy Campbell, who serves on the ROCKit board. “The dresses are very expensive — a lot of times you might think that you can get a dress for $100, but the reality is they are really more like $200-$300, and by the time you add jewelry and a shawl and a purse, it can be up to $400. So having the opportunity to limit that expense makes it possible for some kids to go.”
ROCKit, a program of the Community Foundation of Greater Rochester, is collecting gently used or new items — including long dresses, shoes and accessories — for the event through Feb. 28. Items can be dropped off during business hours at Kidz1st Pediatrics, 2370 Walton Blvd. in Rochester Hills; The Funky Frog Children’s Resale Boutique in downtown Rochester; or Classic Lanes bowling alley, 2145 Avon Industrial Drive in Rochester Hills. Gowns in sizes 0-6 and 14-20 are specifically needed this year, according to Campbell.
The gowns will be professionally cleaned by Lapels Dry Cleaning, an environmentally friendly dry cleaning company at the corner of Rochester and Auburn roads.
High school teens from all over who show a student ID are invited to attend ROCK the Prom events to try on and pick out one free dress noon-3 p.m. March 24 and noon-2 p.m. March 25 at the Auburn Hills Community Center, 1827 N. Squirrel Road in Auburn Hills. Campbell said that any teen, regardless of income, can take home a free prom dress this year.
“Last year, 90 percent of the students were from northern Oakland County, but we did have kids learn about it who were from Canton and Chelsea and Bay City, and we don’t turn anybody away,” Campbell explained. “If a girl decides that choosing a gently used gown is something that they want to do to save on expenses for prom, we don’t (turn them away).”
The dress distribution event will include a gown and accessory salon for guests to review a collection of over 400 formal dresses, and a fitting room with staff to assist guests.
Last year, the event served 58 teens.
“Last year, every girl that took home a dress was able to choose two accessories, and they all did. … They left with a complete outfit,” Campbell said. “For the 58 girls that we clothed, it made a difference.”
Read the full article here.
The post GreenEarth Affiliates Doing Good In Their Community appeared first on GreenEarth Cleaning.
OXXO CARE CLEANERS REPORTS STEADY GROWTH AND LEADS DRY CLEANING INDUSTRY RANKINGS
Hollywood, FL, February 7, 2018— OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, reported steady growth and impressive rankings in the Franchise and Green categories in 2017. Specifically, the franchise ranked in Entrepeneur Magazine’s Highly Competitive 39th Annual Franchise 500 Ranking . OXXO was also named by franchiserankings.com among the Top 10 Best Dry Cleaning Franchises and Top 5 Best Green & Eco-Friendly Franchises. Lastly, Franchise Gator ranked OXXO among the Top Emerging Franchises, among the Fastest Growing Franchises and among the Top 100 Franchises for 2017.
“Our goal is to keep the OXXO Care Cleaners franchise competitive, both domestically and globally, through constant innovation, superb customer service and the highest standards of quality. We are honored to once again form part of the Entrepreneur 500 this year, as well as of other key industry rankings” said Salomon Mishaan CEO of the OXXO Care Cleaners franchise.
In January 2018, OXXO Care Cleaners ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever. Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranked OXXO Care Cleaners for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order. OXXO’s position on the ranking is a testament to its strength as a franchise opportunity.
Additionally in January, franchiserankings.com ranked among the Top 10 Best Dry cleaning franchises for 2018 and among the Top 5 Green & Eco Friendly franchises. To be ranked, OXXO was evaluated for its overall prospects and possibilities for growth and expansion across major markets, as well as its ability to perform similarly across a number of different markets and regions. OXXO’s management was graded for its intimate knowledge of how to properly treat and clean a wide variety of fabrics, and how to properly train franchisees.
OXXO made numerous advances in 2017, from a technological and business strategy & improvement perspective.
⧭ OXXO signed a partnership with NexoFranquicia to expand the franchise into Latin America.
⧭ OXXO grew its portfolio of stores, opening a second store in Palm Beach and a new store in Houston, TX, East Boca, the Mimo District and Windermere, FL, Pembroke Pines, South Beach, Kendall, Coral Way, Pinecrest, Palmetto Bay, Dadeland and Palm Beach.
Business Improvements & New Technology
⧭ OXXO signed an agreement with Colombia’s DERSA to offer its eco- friendly detergent Top Terra in the U.S. market, to continue its environmentally conscious approach and provide greener cleaning.
⧭ OXXO unveiled its newly designed Mobile App on Google Play and at the Apple store.
⧭ OXXO unveiled a newly design website which includes a Microsite per franchise store.
⧭ OXXO’s Indonesia stores were named the first green laundry franchise in Indonesia by REBI (Business Recognition Award), and they obtained ISO 9001 Certification. OXXO Indonesia also signed agreements with Indonesia’s largest banks to promote the brand through its credit cards offering discounts to clients. OXXO Indonesia also introduced a mobile truck for clothing pick up. Two new stores were opern this year in Makassar, Indonasia.
⧭ OXXO’s Community Relations program enhanced significantly. In 2017, OXXO became a long term sponsor of Communities in Bloom, a Miami-based non profit aimed at helping underprivileged children.
⧭ OXXO established a formal Franchise Advisory Council to ensure the incorporation of franchisees input with regard to store marketing & operations is a natural stepping-stone for a growing franchise operation.
Salomon Mishaan, founder and CEO, has developed a winning strategy for the business, its franchisees and the communities in which OXXO operates. OXXO strives to be at the forefront of new technology for its business and for its customers.
OXXO looks forward to an amazing 2018!!
About OXXO® Care Cleaners, Inc.
OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne) chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand – ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information.
The post Hats Off to GreenEarth Affiliate OXXO Care Cleaners appeared first on GreenEarth Cleaning.
Dry Cleaners on Social Media?
By: Zarah Eads
“Why would there be dry cleaners on social media?” Ah, yes. That’s one question I’m a little too familiar with. Well, I’ll start here: 81 percent of Americans had some sort of social media profile in a 2017 gathering (which is a 5 percent jump from 2016). And there are 2.07 billion monthly users on Facebook, alone.
While all 2.07 billion people won’t be your dry cleaning customer, I think it’s safe to say you have the potential to reach a good chunk. Take our home office location in Kansas City, for example; when I put a 10 mile radius around downtown’s center and filter by a demographic of ages 28 and up with a $75,000 and over income, I still have the estimation of reaching 310,000 individuals. Advertising and what Facebook calls “boosting a post” do have a large hand in that, but that’s where we come in!
GreenEarth Cleaning offers social media management for six different platforms—Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Yours truly is your content creator, emoji expert, GIF goddess…OK, I’ll stop. By the way, we can also help run your Yelp page by monitoring reviews that are posted.
And I promise to write in a way that reflects both your brand and your community. You’re not getting the same posts as everyone else. We find content that’s happening in your area, and we take into account your specific and unique cleaning services.
I’m confident enough to say that our formula works. We mostly grow followings organically, and we’re currently averaging about 10 page likes per week. Engagement is of huge importance here. So another part of my job is logging in to each of your accounts a couple times a week and interacting with other businesses and organizations around you, whether that be by liking, commenting, or sharing. This practice not only gives your business more personality, but it provides yet another opportunity to gain customers. Say I comment on a local bridal salon’s photo—a recent bride who bought her dress there might see it, look further into your services, and realize you do wedding gown preservation. Social media is just as much posting as it is staying part of the surrounding conversations.
I’ll wrap this up, but if anything I’ve written has in some way resonated with you, please feel free to contact our Marketing Manager Aaron Newport by emailing firstname.lastname@example.org or calling (816) 944-3431. And if you want to go it on your own and just get some advice first, we’re here for that as well. It’s not about signing up. Everything is moving toward social media now. People originally used these platforms as a way to connect with loved ones who were far away (and that’s still the case), but it’s gone far beyond even that. I’d argue more often than not, we click through to a site by first being logged into a social account. One more stat for you: an average of 2 hours and 15 minutes is spent on social media each day. It’s overdue that dry cleaners join in.
Disruptor of Dry CleaningImagine a competitor with a 200,00-sq.-ft. plant that can process 5,000 pieces per hour, targets high income customers in the 25 to 40 age group. This competitor has already raised $130,000 million to fund its growing business and has the goal of capturing 10 percent of the $7 billion U.S. dry cleaning market.This is not an imaginary competitor. It’s Rent the Runway, which aims to replace the closet in the home with a closet in the cloud.A look inside this operation was provided by Charles Ickes, former chief logistics officer of New York-based Rent the Runway, who spoke during the National Cleaners Association’s Texcare event in Secaucus, NJ, in October.The company was started in 2009 by two Harvard Business School classmates, Jennifer Fleiss and Jennifer Hyman, who thought women might be interested in renting rather
than owning high-fashion attire.The company was still relatively small by the time Ickes joined it in 2011, handling 150,000 pieces per year with all the dry cleaning outsourced. He brought with him a background in dry cleaning having worked for Madame Paulette in New York and Dependable Cleaners in Massachusetts.Now he said the company’s dry cleaning facility near Secaucus is the largest in the world with enough business to keep its 78 dry cleaning machines spinning through two shifts a day with four million pieces cleaned in 2017.Rent the Runway’s customers can make their selection on-line at renttherunway.com or at one of the company’s brick-and-mortar stores in New York, Chicago, Washington, San Francisco and Los Angeles. The price of the rental is a fraction of what it would cost to buy the garment outright and that price includes shipping to and from the customer and, of course, the dry cleaning.“Dry cleaning is not something that is really important to Rent the Runway,” he said. “It’s something they do on the side. They’re really out to disrupt fast fashion but you, the dry cleaner, will probably be collateral damage.”